Find the shippers already moving freight on your lanes
Thomasnet knows where the plants are, ImportYeti knows who imports what, and LinkedIn knows the shipping managers by name. Agent FM works the three together into one prospect sheet: company, location, what they ship, the volume signals it can see, and a named contact where one is findable, all deduped against your current customer list. Rows with weak evidence get flagged instead of dressed up. The cross-referencing afternoon disappears, and the calls start against a list with real freight moving on it.
Build a shipper prospect list for [lane, e.g. Midwest to Southeast dry van]. Look for manufacturers and distributors who ship on it: Thomasnet for the plants, ImportYeti for who's importing what, LinkedIn for the shipping and logistics managers.
For each shipper add company, location, what they ship, any volume signals you can see, and a named contact where you can find one.
Put it all in the prospects sheet, deduped against our current customer list. Tell me the final count and flag rows with weak evidence.